Media Relations Maven
Phone 949-706-4112   

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  Margo Mateas writes the popular “Media Relations Maven” column for Tactics, the official newspaper of the Public Relations Society of America.  
     

Bio Information, FAQs and Downloadable Pics

Margo's Bio

Margo Mateas is an award-winning writer, 20-year public relations industry veteran, former newspaper and radio journalist and president of The Public Relations Training Company.
Known all over the world as “The Media Relations Maven,” Margo trains communications executives at organizations including Google, Verizon, Allstate, The Dave Ramsey Show, Nike, Lockheed Martin, DuPont, Glaxo Smith Kline, Showtime, Siemens, Wells Fargo, Ritz Carlton Hotels, Disney, The American Red Cross, the Social Security Administration, the United States Army and many others. The Maven also trains executives at the nation’s top public relations firms, including Edelman Worldwide, Fleishman Hillard, Weber Shandwick, Golin Harris, Ketchum, Porter Novelli and a number of independent agencies.
She is a sought-after speaker and trainer in communications and public relations for associations including PRSA and SATW, The American Medical Association, TD Ameritrade, The National Black Public Relations Society of America, the Puerto Rico Public Relations Association, the National Association of County Officials, the National Council of State Housing Agencies and the American Farm Bureau. Known for her humor and tell-it-like-it-is honesty, Margo delivers rock-solid insider media strategies which lead clients to double and triple their press coverage in coveted top-tier outlets such as The Wall Street Journal, the New York Times, CNN, Oprah, USA Today, Time, Newsweek, The Today Show, Forbes and Forbes.com, Good Morning America, Luckie, InStyle, Wired, Fast Company, the Associated Press and dozens of other media outlets.
Margo authors a popular monthly column, "Media Relations Maven,” in PRSA’s Tactics newspaper, which is read by more than 24,000 practitioners all over the globe. Her email pitching tips and “10 Commandments of Smart Media Relations” are included in the best-selling textbook, Public Relations Writing: Form & Style. She is the recipient of the Advertising Club of America's ADDY award, as well as PRSA's Polaris award. Margo is currently composing an eagerly-awaited book on media relations and pitching tips.

For expanded bio, please click here.

Download Photos of Margo Mateas

Photographs of Margo Mateas are provided in two formats (TIF and JPG), and two different file sizes. To download, right-click on the desired size and format and select "Save Target As" to save to your local drive. All photos are copyrighted and can only be used with permission. All rights reserved 2009.

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Frequently Asked Questions

What is the Public Relations Training Company?

The Public Relations Training Company trains public relations professionals to effectively pitch the media and increase press coverage. Practitioners double and triple their press coverage using our proven methods. Clients include the world's #1 PR firm, Fortune 500 companies and public relations agencies of all sizes.

What kinds of training do you provide?

  • Pitching and media relations  
  • Presentation skills  
  • Team Building  
  • Management  
  • Strategic thinking

Who benefits from your training?

Anyone who has to talk to editors. The training is effective for junior staffers looking to gain experience, for mid-level practitioners wanting to brush up on skills or accomplish specific objectives, and for senior management who need to motivate and manage pitching staff.

What makes your training superior?

It works! Practitioners have increased their media coverage by as much as 300% after training. My methods are used by the world's #1 PR firm, Fortune 500 companies and more. Plus, I do pre-training surveys to pinpoint areas of improvement so the time spent training is extra effective.

Is media relations training different than media training?

Yes. Media relations training is for public relations professionals to improve their relationships with the media. Media training helps corporate executives practice being interviewed by television or newspaper reporters.

Why train instead of doing PR yourself?

Been there, done that. Helping a client sell a years' inventory in one month through a well-placed article made my day (and his year), but there's nothing quite like moving people through their frustration and having them say, "I can do this!"

Hear the Maven's interview about getting on the Oprah show, taped at  the International PRSA Conference in Philly!

Press Releases

08-16-2005 - Maven Launches Multi-Media Website.doc

PRTC in the News

Read all about Margo in The Santa Cruz Sentinel